In this episode of All Things Being SQL, we dive into the future of Revenue Operations (RevOps) with Jeremey Donovan, Executive Vice President of RevOps at Insight Partners—a global VC powerhouse managing over £80 billion in assets across more than 500 portfolio companies. Jeremey shares insights on the evolving role of AI in RevOps and how data-driven strategies and automation are reshaping the industry. Whether you're building teams, optimizing strategy, or growing revenue operations, Jeremey's experience is packed with actionable advice.
What Exactly is RevOps?
When defining Revenue Operations, Jeremey takes an insightful approach. He compares the role of a CRO—focused on in-the-moment business targets—to the broader scope of RevOps, which is all about working on the business. For him, this means looking ahead multiple quarters, using data analysis, and predictive analytics to anticipate challenges and seize opportunities. It’s about being proactive and always looking around the corner, making sure the business is ready for whatever comes next.
Building Trust in AI: From Skepticism to Confidence
Jeremey takes us on a journey from AI’s early days to its current potential in RevOps. Remember when models like ChatGPT 3.0 were met with skepticism? Errors, inaccuracies, and even the dreaded “hallucinations” had everyone feeling uneasy about trusting AI for critical decisions. Fast-forward to today, with models like ChatGPT 4.0, Claude, and Gemini earning the trust of professionals. Jeremey highlights how AI’s advancements in automation and predictive analytics are transforming RevOps, allowing teams to confidently integrate AI-driven insights into their strategies—even if they don’t fully understand the intricacies behind the algorithms.
Navigating the Challenges of AI Adoption in RevOps
New technology adoption has always had its challenges, and AI is no different. Jeremey draws parallels between the current hesitation around AI in sales and the skepticism people felt when computers first entered the workplace. He shares an example of a CRO who was initially reluctant to adopt AI-driven forecasting but, after witnessing the accuracy and potential of the system, made the switch, leaving manual methods behind. As AI continues to evolve, Jeremey believes younger professionals—already accustomed to cloud-based solutions and CRM integration—will be quick to embrace these innovations, driving revenue growth and enhancing customer experience.
The Advisor Role at Insight Partners: Scaling Success with Data-Driven Strategy
In his role at Insight Partners, Jeremey takes on a more strategic, customer-centric approach, helping SaaS companies scale their operations. Instead of being an operator in the trenches, Jeremey enjoys advising on strategy, offering advanced analytics, BI tools, and cross-functional collaboration frameworks that help companies achieve revenue growth. He’s all about continuous learning, and he’s built a free repository of resources—definitely worth checking out if you're focused on growing revenue operations with a data-driven mindset.
Most Controversial Opinion in RevOps?
You’ll have to tune in to the full episode to find out Jeremey’s take—but trust us, it's worth it!
This conversation is a must-listen for anyone invested in the future of RevOps. Jeremey’s deep knowledge of AI, automation, and customer-centric strategies makes this episode a treasure trove of insights for anyone looking to enhance collaboration, improve data analysis, and drive sustainable revenue growth through technological innovations.
