Running Across London: A Unique Challenge with a Family Twist
Ben Austen, Director of Revenue Operations (RevOps) at Find.co, is no stranger to taking on a challenge, both in his professional life and personal endeavours.
Ben is currently running from his house in London to each of the city’s 272 tube stations. What makes this even more impressive? He often completes these runs while pushing a double buggy with his one and three-year-old children! Tune in for the details, this is one seriously impressive feat.
From Poker Tables to RevOps: An Unconventional Journey
Ben’s journey into RevOps is as unconventional as it gets. After leaving university, he didn’t dive straight into the corporate world but instead became a full-time poker player. The skills he honed at the poker table—making data-driven decisions with incomplete information—proved invaluable as he transitioned into the world of Marketing and RevOps. Ben views poker not as gambling, but as informed decision-making, a mindset that laid the foundation for his approach to revenue operations.
Defining RevOps: The Neutral Integrator of Commercial Teams
When it comes to defining RevOps, Ben prefers to keep it simple. He describes it as the function that integrates and aligns commercial teams—namely marketing, sales, customer success, and even finance and business intelligence (BI). Ben emphasizes that RevOps plays a neutral role, ensuring that these teams work cohesively towards the organization’s goals, rather than pointing fingers when things go wrong. He likens RevOps professionals to Swiss operatives, ensuring smooth collaboration across all go-to-market functions.
The Future of RevOps: AI and Beyond
Looking ahead, Ben sees the role of RevOps becoming increasingly critical as businesses continue to evolve. He highlights the growing complexity of the lead-to-cash process and the necessity of tight integration between commercial and finance teams. Ben believes that scaling businesses today requires more than just hiring additional salespeople or increasing marketing budgets—it demands a robust RevOps strategy that leverages advanced technologies, including AI, to optimize every step of the customer journey.
Most Controversial RevOps Opinion
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